The 60 Seconds That Decide If a Web3 User Ever Comes Back

You Don’t Notice It at First It always starts the same way. A user hears about your app. A friend mentions it. Twitter is talking about it. They open the link. They’re curious. They don’t know it yet… But the next 60 seconds will decide everything. The First Click They click: “Deposit” Nothing unusual. No hesitation. Just a simple intention: “Let me try this.”   Then the System Begins The first popup appears. Connect wallet. Okay. Then another. Switch network. Fine. Then another. Approve. And another. Nothing Is Broken… But Nothing Is Easy At this point, nothing has failed. And that’s what makes it dangerous. Because friction in Web3 doesn’t hit all at once. It accumulates. A small delay here. A loading screen there. A missing gas token you didn’t expect. Each step is small. But together… They become weight. The Moment Everything Changes Something subtle happens. The user stops exploring. And starts thinking. “Wait… do I have enough gas?” “Did ...